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Edam Cheese Market: When It Runs and What to See

Edam Cheese Market: When It Runs and What to See

The quick version

Edam's cheese market runs on Wednesday mornings in July and August on Jan Nieuwenhuizenplein, 10:30 to 12:30. Here is what you will see and how to plan around it.

7 min readBy Canal Gables Editorial
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Edam's cheese market is a small, short summer market: it runs on Wednesdays in July and August on Jan Nieuwenhuizenplein, from 10:30 to 12:30, with eight markets across the season plus one evening market with a fair attached. Come for a compact two-hour slice of North Holland tradition, then spend the rest of the morning in the old town around the square. This guide covers when it runs, what happens on the square, how to time your morning and how Edam fits into a one-to-four-day Dutch city break, within the wider picture of the Cheese Markets in the Netherlands.

What the Edam cheese market actually is

Edam's market is a seasonal summer event staged on a single square in the old town centre, not a year-round trading floor. It belongs to the wider circuit of North Holland cheese towns that stage summer markets for visitors, including nearby Alkmaar and Hoorn. Treat it as a morning's entertainment with a historic flavour, and plan the rest of your day separately.

The name can mislead. Edam is the town that gave the round, red-rinded cheese its name, and the market takes place in the town itself rather than in a dedicated museum or visitor centre. Beemster® is a named sponsor of the Edam market, and the market is enlivened by an old Dutch barrel organ and by the tones of the Edam cheese chapel.

The Kaasmarkt in Edam on a cheese market day.
The Kaasmarkt in Edam on a cheese market day. Photo: Lupo, CC BY-SA 3.0, via Wikimedia Commons · Photo source · License

When the market runs

The market takes place every Wednesday in July and August at Jan Nieuwenhuizenplein from 10:30 to 12:30. There are eight markets annually in those two months, plus one evening market with an extensive fair. Which Wednesdays fall inside July and August shifts from year to year, so confirm the dates before you book travel.

Dutch cheese markets are summer events. If your trip falls outside July or August, the square is still there, but there is no market to see.

A cart of cheeses at the Edam cheese market.
A cart of cheeses at the Edam cheese market. Photo: Microtoerisme, CC BY-SA 3.0, via Wikimedia Commons · Photo source · License

What happens on Jan Nieuwenhuizenplein

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The market is a piece of living theatre built around cheese handling and trading. Merchants inspect the cheese, and the kilo price is settled through the traditional back-and-forth of praise, bidding and haggling rather than a fixed shelf price. The barrel organ and the cheese chapel give the morning its soundtrack, which is part of why the event has become a tourist attraction not just for its own country but well beyond.

If you want the full ceremonial version, with carriers lugging wheels across a much larger square, Edam is not that. The Alkmaar Cheese Market on Waagplein runs every Friday from April through September, 10:00 to 13:00, with extra evening markets on Tuesday evenings in July and August, 19:00 to 21:00. That longer season and larger staging make Alkmaar the pick if your dates fall outside July or August.

How to time your morning

Build the morning around the 10:30 start. Arriving on Jan Nieuwenhuizenplein a little before the opening gives you time to find your bearings in the old town and see the square fill, and the two-hour window means you are done well before a late lunch. Because the market closes at 12:30, anything else you want to see in Edam is best planned for before 10:30 or after the market ends.

Allow roughly half a day in total: the market itself, a walk through the surrounding streets, and a slow coffee afterwards. The market sits in the old town centre, so the surrounding streets are on your doorstep rather than a bus ride away. That compactness is why Edam works well as a short stop before or after a bigger cheese town.

Getting to Edam and fitting it into a city break

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Edam sits in North Holland, north of Amsterdam. If you are basing yourself in Amsterdam as a transport hub, the market makes an easy summer morning out; if you are touring Dutch cities other than Amsterdam, Edam works best as a half-day between larger stops. A visit to a Dutch cheese market is a great day out from Amsterdam.

On a one-to-four-day trip, give Edam a morning and keep the afternoon free. It pairs naturally with a second cheese town, which is why the same trip can hold more than one market if you match the weekdays. The wider picture, town by town, is the best place to start, so see the full guide to the Cheese Markets in the Netherlands to choose which ones suit your dates.

Pairing Edam with a second cheese market

The North Holland markets mostly run on different weekdays, which makes a two-market trip straightforward. Alkmaar runs on Fridays from April through September, Edam on Wednesdays in July and August, and Hoorn on Tuesdays. For a fuller day of cheese heritage, Alkmaar is the bigger draw, with its own Waagplein ceremony.

If your dates fall outside July and August, shift your plans rather than your expectations: Edam's market is summer-only, so look elsewhere on the calendar. The full guide to the Cheese Markets in the Netherlands sets out which towns stage markets on which days.

Who should skip Edam

Skip Edam if you want a big auction or a full day out. The market is a two-hour morning on a modest square, and travellers expecting the scale of Alkmaar's Waagplein ceremony will find Edam quieter than they imagined. It also will not suit anyone visiting outside July and August, since there is then no market at all.

Edam rewards travellers who want a small, unhurried market in a compact old town and who are happy to pair it with a second stop. If you only have one free morning in the Netherlands and want maximum spectacle, book the Friday in Alkmaar instead and treat Edam as a future summer trip. If you have the time, do both: the contrast between the two towns is the point.

Should Edam be your cheese market?

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Choose Edam if you are in North Holland on a Wednesday in July or August and want a short, old-town market with a barrel organ and a chapel rather than a grandstand spectacle. Choose the Alkmaar Cheese Market if your dates fall outside those two months or you want the bigger Friday production. Either way, build the day around the market window rather than the other way round.

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Frequently Asked Questions

Is Edam cheese the same as the cheese sold at the market?

Edam is the name of both the town and the round, red-rinded cheese associated with it. The market is where the town's cheese trade is staged for visitors, and Beemster® cheese is a named sponsor of the event, so you may see wheels from that brand on the square as well as other varieties.

Do I need a ticket for the Edam cheese market?

All Dutch cheese markets are free to visit, so there is no ticket for the square itself. You turn up on Jan Nieuwenhuizenplein on a Wednesday in July or August between 10:30 and 12:30.

What happens if it rains on market day?

The market is an outdoor event on an open square, so wet weather affects the experience. If the forecast looks poor, check with the organisers before you travel.

Can I visit Edam's market and Alkmaar's on the same trip?

Yes, because they fall on different weekdays: Edam on Wednesdays in July and August and Alkmaar on Fridays from April through September. A week in North Holland in July or August can comfortably hold both, with Hoorn on Tuesdays as a third.

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